I came across an article online yesterday entitled Four Ways to Make Sure You Always Have Something to Say Online. Cue the forehead smack.
Why would someone even begin a blog if they weren’t revved up with enthusiasm for their topic of choice, and bursting at the seams with thoughts and questions about it?
Why would someone even begin a blog if they weren’t fascinated by that topic – and were either an expert with loads to say about it, or a devoted amateur eager to learn more?
The problem here is twofold: that people with Nothing To Say are spewing out endless blog posts, and that other people with Nothing To Say, in order to churn out their own blog posts, are linking to those original Nothing To Say posts… (Ditto for Tweets.)
This is what happens when the Business Model is applied to Providing Content. The actual dissemination and transmission of information has become so brilliantly innovative and technologically stunning that less and less time and energy is spent on the actual quality of that information/content.
I say this to anyone wanting to write stories and it applies equally to anyone who wants to start a blog:
You must have something to say about the world!
Or at least be on a passionate quest to find something to say about the world.
And if the day comes where you can’t think of anything to say in a post, then for God’s sake don’t say anything! Have a cup of tea and read a good book instead.
Thus endeth my rant for today. You may return to your regular programming…